Target: Back-to-School
Target commissioned this series of animated social media pieces to support their back-to-school charity campaign. Working at his studio, cinematographer Christopher Webb and director Lacey assembled a team of animators and crew to run two animation sets side by side. Paper artist Daniel Sean Murphy created dimensional sculptures and scores of animation figures by hand. The team then used Chris’s custom tabletop rigging and animation tools to bring the work to life.
Cinematographer: Christopher Webb
Director: Lacey
Senior Designer: Victoria Macey, 72 and Sunny
Senior Art Producer: Deb Rosen, 72 and Sunny
Executive Producer: Jillan Johnson
Paper Artist: Daniel Sean Murphy
Animator: Matt Christensen
Animator: Matt Somma
Gaffer: Dan Torres
Key Grip: Brooks Lockwood
Specialty Rigging: Daniel Jusino
AC Animation Tech: Oliver Jevremov
AC Animation Tech: Tom Cryan
Set Assistant: Emily Jenne
Set Assistant: Allison Schlegel
Director: Lacey
Senior Designer: Victoria Macey, 72 and Sunny
Senior Art Producer: Deb Rosen, 72 and Sunny
Executive Producer: Jillan Johnson
Paper Artist: Daniel Sean Murphy
Animator: Matt Christensen
Animator: Matt Somma
Gaffer: Dan Torres
Key Grip: Brooks Lockwood
Specialty Rigging: Daniel Jusino
AC Animation Tech: Oliver Jevremov
AC Animation Tech: Tom Cryan
Set Assistant: Emily Jenne
Set Assistant: Allison Schlegel
Paper animation art by Daniel Sean Murphy.
Shooting animation at Christopher Webb Films studio.
